This record design is pared back and minimal, branding this hypothetical album campaign for Lady Gaga as intimate and personal. She will release two ‘sister’ albums, titled ‘lonely’ and ‘enlightenment’ as a way to highlight her internal transformation. All the imagery is photographed by me. For the first record, the imagery is dark and bleak, whilst the second record has a bright and peaceful presence. Ultimately, the graphic design is simple and unlike her extravagant personality, portraying her fragility.
